NWFR accepts advertising from third parties ("Advertisers"), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising. The following guidelines have been established by NWFR to govern various aspects of Advertising with us.

The guidelines in this policy govern issues like acceptance of Advertisements by NWFR, how Advertisements are displayed on the NWFR Website, and the removal of Advertisements from NorthwestFishingReports.com. NWFR has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on NWFR. NWFR may change this policy at any time in its sole discretion by posting a revised policy.

• NWFR has sole discretion for determining the types of Advertising that will be accepted and displayed on the NorthwestFishingReports.com, and under no circumstances will NWFR's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.
• NWFR will not knowingly accept Advertising that, in NWFR's opinion, is not factually accurate and in good taste.
• There are certain categories of Advertisements that NWFR will not knowingly permit at any time. These categories include but are not limited to the following:
  • Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (NWFR reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')
  • fraudulent, deceptive, illicit, misleading or offensive material
  • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate by NWFR
  • gambling
  • pornography or related themes
  • the simulation of news or an emergency
  • media or messages for or that reference "M" rated video games or content
  • unreasonable, unlikely or extraordinary product or service claims
  • advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit
• NWFR recognizes and maintains a distinct separation between Advertising and NWFR's editorial content. All Advertising on NWFR will be clearly and unambiguously identified, ie "Sponsored Content". NWFR will not allow any Advertising that is not identified with the label of "Advertisement", "From Our Advertiser", "Information From Industry", "Sponsored Content" or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.
• A click on an Advertisement may only link the end user to the Advertiser's site or to relevant sponsored content area on NWFR.
• NWFR retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on NWFR based on NWFR delivered search results.
• NWFR participates in various banner ad advertising networks. These Advertisements that have been purchased by companies from the ad networks, within parameters provided by NWFR, and have no affiliation with NWFR.
• NWFR reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising. NWFR cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.
• It is the Advertiser's responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising on NorthwestFishingReports.com. NWFR will not monitor compliance with such laws and regulations. However, NWFR reserves the right to review all Advertising for compliance with applicable laws and regulations and, if NWFR becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, NWFR may remove the Advertising.
• No Advertising on NWFR shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or shall place any beacons, cookies or other information collection devices on the browsers of users of NWFR unless expressly approved in writing by NWFR.